Product Enhancements: Summer 2025 Edition

Following our acquisition of data.ai, we’re thrilled to announce our core data across Sensor Tower and data.ai have officially been unified. The combined power of our datasets delivers  more accurate estimates, new reports, and more ways to leverage our exclusive insights to perfect your strategy. This isn’t just a merger — this is an across-the-board improvement. 

What’s changed? Glad you asked. 

• Enhanced  proprietary app and game taxonomies

• More robust tagging for over 2.5 million apps

• New reports that allow clients to expertly slice and splice data in more ways than ever before

• More sophisticated AI-powered methodology

• Expanded downloads and revenue estimates to cover 20 new countries in key regions across the globe.  

These releases make the platform more agile, more accurate, and more personalized to serve your unique goals. Want to dive into the details and see what our product team has been up to these past few months? Read on.  

Increased Accuracy, Higher Quality Data 

First thing’s first: our new and improved production data provides you with downloads, revenue, and usage estimates that are more reliable, with expanded global coverage. Make strategic decisions with full confidence, as you leverage high quality insights that span every facet of the digital economy. Want access to impactful data points that your competitors could only dream of? We’ve got you covered. 

Market Size Report

Now available for enterprise users, this replaces the Store Summary, Game Summary, and Game Intelligence reports with a more powerful, flexible tool. Users can filter by global or custom fields, segment by category, country, or device, and analyze metrics like downloads, revenue, RPD, and time spent. With time series views and granular filtering, it’s easier than ever to identify market opportunities and track macro trends. This upgrade helps drive smarter strategy and uncover new revenue potential. 

Sensor Tower App IQ

The best of Sensor Tower and data.ai come together in App IQ, our enhanced app classification engine. It features 15 genres, 150 subgenres, niche filters, as well as onboarding videos (First Time User Experience) for top apps — plus advanced preconfigured filters for quicker insights. With less manual work and more precise tagging, users can spot trends and competitor activity faster and with greater accuracy.

Impression Share Report

The new Impression Share report is here, which introduces a powerful way to measure your share of in-app ad impressions compared to competitors. This rollout includes key features like the ability to track growth over time, and view granular breakdowns by network, app, and country — and we didn’t stop there. We also expanded coverage to 50 countries, added historical data, and introduced a Unified Apps Breakdown for even sharper, more global insights. 

To sweeten the deal further, new Comparison Metrics allow you to cross-reference ad presence with business performance, viewing impression share alongside measures like downloads, revenue, and RPD — to see how visibility impacts conversion. 

Improved App Overlap Report

Our updated App Overlap report now combines first-party mobile panel data with data.ai metrics for more precise audience insights. Key upgrades include higher quality data, new metrics like Affinity Score and Share of Users, and expanded coverage across 28 countries. Users can now analyze trends monthly or quarterly with greater precision. A cleaner interface also makes it easier to spot actionable patterns and drive smarter decisions.

We’re confident these advancements will provide concrete value, and we can’t wait to hear what you think. Thank you for being part of our journey to measure the digital economy. Stay tuned — more powerful enhancements are on the way. 

Want to take these new features for a test run? Request a demo below.