Road to Pathmatics 2.0: Enhancement, expansions and improvements

In the fast-paced digital world, staying ahead of the curve is crucial not only for you but for us as well. We’ve been making significant strides to ensure our users have the most advanced tools and insights available.

This includes a range of enhancements, expansions and updates aimed to strengthen the building blocks needed to provide a refreshed Pathmatics experience in 2025.

Over the next few months we will showcase some new capabilities:

• New coverage of Mobile App ad networks

• Expanded coverage of YouTube globally 

• Additional United States OTT streaming service coverage

• Deeper insight into creatives & geographic breakdowns

• Improved user experience and functionality built based on feedback

In this blog, we'll explore the recent enhancements, expansions, and updates to Pathmatics that help inform your digital strategies with better granularity. Here’s a quick breakdown of what you can expect:

That’s not all! On top of all the improvements and expansions we’ve been working on, we will also make adjustments to the overall Pathmatics experience across data quality and workflow optimizations. Here’s how:

New datasets

1. Mobile Apps Channel: Spend, impressions, and creatives across 15+ non-social mobile ad networks (AdMob, AppLovin, Ironsource, etc).

2. App Downloads and Top Personas: Integrating Sensor Tower Mobile and Audience Insights for Pathmatics brands. Sensor Tower mobile and audience subscriptions are NOT required for this data.

Better chart capabilities

1. Aggregate Spend Chart: See total Ad Spend over time.

2. Brands Time-Series Chart: Provides insight into how ad budget is shifted between brands.

3. Chart vs Table Toggle: Supports switching between a data view and a visual view.

4. Creative Trend Charts: Provides insight into top creative types and placements, and how ad spend shifts across format and type.

5. Compare Granularity Selector: Define the granularity of the time series charts in the Compare tool.

Easier workflows

1. Three New Creative Filters: Supports filtering by Language, Placement, and New (creative was seen for first time within selected date range).

2. Category Comparison: Ability to compare categories in the Compare tool.

3. Creative ID Access: Copy and save individual creative IDs to find again via search.

The recent—as well as upcoming—enhancements, expansions, and updates to Pathmatics reinforce our commitment to providing you with the best possible tools and insights by expanding on data sources, enhancing analytical capabilities, improving user experience, and covering a broader range of channels and ad networks. In 2025, we will focus on channel and device parity in strategic countries and new markets.

As the digital landscape continues to evolve, Pathmatics remains at the forefront, helping users navigate the complexities of the modern digital world with confidence and precision.