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SENSOR TOWER · ABRAHAM YOUSEF · NOVEMBER 2022
Small Screen: Netflix and Hulu's Market Share Drop
Netflix and Hulu's combined share of the US SVOD market dropped to 59% in October 2022 from 86% in October 2019, due to the launch of new services such as HBO Max, Peacock, and Disney+. Meanwhile, Disney+ has seen a 14% surge in monthly active users in Europe, reaching 36 million as of October 2022, with over 45% of installs coming from countries where the service was previously unavailable.
Key Takeaways:
Netflix’s and Hulu’s share of US SVOD market fell to a combined ~59% in Oct’22 from ~86% in Oct’19 (pre-pandemic and before the launch of services such as HBO Max, Peacock, and Disney+)
Disney+ MAUs in Europe surged 14% (reaching 36mn as of Oct’22) since expanding into sixty countries in Jun’22, nearly half that of Netflix in the region which launched in Europe more than a decade ago
More than 45% of Disney+ installs in Europe since May ’22 have come from countries where the service was previously unavailable such as Turkey, Poland, Romania, Czech Republic, and Greece
For more information, request the full report from reports@sensortower.com.
