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APP STORE OPTIMIZATION · HUGH KIMURA · JUNE 2014

The Easily Overlooked, Yet Most Valuable Benefit Of The Enterprise Plan

The market insights benefit of our Enterprise plan is the most valuable, yet often overlooked. Find out how you can put it to work for you.

ASO market insights

Our platform makes it very easy to track your keyword rankings, perform competitive analysis on other apps in your category and discover the best keywords to use for your app. Enterprise customers also enjoy benefits such as: unlimited keyword tracking, Review Analysis, custom alerts and more.

But unless you have spoken to one of us personally, there is a benefit that is easy to overlook: market insights. In this post, we will show you why this is one of the biggest benefits to our Enterprise plan and how you can put our team of ASO experts to work to help you go beyond the raw numbers and give you the results you are looking for.

Relative Results

Monitoring your keyword rankings and download stats is an important part of understanding how well your app is doing. But another important dimension that you can't see is how your results compare to all of the apps on an app store or to all the other apps in your category.

This is where our Customer Success team is valuable to app publishers who subscribe to the Enterprise plan. The team will work with you personally to give you market insights that can help you understand how your results compare to the rest of the app ecosystem.

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There could have been a change in an app store algorithm, a seasonal tendency or an event on that day that caused downloads or rankings to change across the board. So if you made a change to your app during this time, you may falsely conclude that your change had a negative effect, when in fact it actually may have had a neutral or even positive effect, under normal app store conditions.

Understanding your results in relation to the bigger picture can save you a ton of time and frustration. You won't eliminate possibilities that might actually work or you can figure out that your success was actually due to external factors and not your App Store Optimization.

Data Access And Analysis

That was just one example of type of analysis that our Customer Success team can work with you to uncover. They can also help you answer more complex questions when it comes to your keyword rankings and App Store Optimization.

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Helping your understand how you can get more organic downloads starts from day one, where the team can answer your questions about how to optimize existing apps or the best practices when launching new ones.

Some questions that we have received recently are:

  • How much can ASO really improve the downloads of one of our apps that has been around for awhile?

  • Was the improvement in the number of downloads after our last update due to our screenshot changes, or some other factor?

  • Should we just do a minor update on an old app, even if it would just be cosmetic?

  • And more!

If you have similar questions or have other questions that you have not been able to answer with the data you currently have access to, we will work with you to figure out how to answer them. Our Data Science team can mine our database for the necessary information you need to make informed decisions.

Conclusion

So the bottom line is that the Sensor Tower Enterprise plan does give app publishers access to benefits that other plans don't, such as: Review Analysis, internationalization information, API access and multiple accounts. Oh, and don't forget unlimited keywords.

But the biggest benefit of all, is to be able to have access to our Customer Success team because they will work with you to make sense of the data and recommend the best course of action. With the help of the Data Science team, they can fill in the blanks when it comes to App Store Optimization and help you get to where you want to be.

To schedule an Enterprise demo, head on over to our plans page.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Hugh Kimura

Written by: Hugh Kimura, Head of Content

Date: June 2014

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