We’ve Acquired data.aiLearn more

Blog

SENSOR TOWER · ALLY BEISWANGER · AUGUST 2023

Outshining the competition: Gaining an edge in mobile advertising

Explore game-changing findings from Forrester's Total Economic Insights (TEI) report and learn how to excel in the dynamic marketing landscape, leaving your rivals behind.

Outshining the competition

In the fiercely competitive world of mobile advertising, staying ahead of the competition is a top priority for brands and agencies. However, one significant challenge that decision-makers face is the lack of visibility into their competitors' strategies. 

According to Forrester's Total Economic Impact (TEI) report, more than 75% of organizations struggle with critical gaps caused by the reliance on multiple tools for data analysis, leaving them without clear insights into their competitors' activities. Without real-time insights into what competitors are doing, businesses struggle to formulate effective marketing plans and may miss out on valuable opportunities to outperform rivals.

To help advertisers beat the competition, the Forrester TEI report highlights the importance of investing in Sensor Tower's mobile marketing intelligence platform. By leveraging this powerful product, decision-makers gain a comprehensive view of their competitors' activities, ad spend, and performance across various channels. The study reveals that organizations using Sensor Tower experienced a 177% return on investment, thanks to increased income from improved ad spend effectiveness worth an estimated $597,000 over three years for the average business.

Total benefits

Armed with this valuable information, businesses can make informed decisions, optimize their ad campaigns, and seize opportunities to gain a competitive edge. 

Sensor Tower's real-time data-driven insights enable decision-makers to:

  • Enhance operational efficiency 

  • Improve ad spend effectiveness, and 

  • Boost productivity. 

By harnessing the power of accurate analytics and cutting-edge features, businesses can stay agile and responsive to market trends, effectively positioning themselves ahead of their competitors.

In the quest to beat the competition and excel in the dynamic landscape of mobile advertising, Forrester points out that investing in Sensor Tower's mobile marketing intelligence platform becomes a strategic advantage. With actionable intelligence from Sensor Tower at their fingertips, decision-makers can confidently navigate the challenges of mobile advertising and propel their brands to market leadership, leaving their rivals trailing behind. 

Are you ready to uncover the secrets to outshining your competition in the world of mobile advertising? 

Dive into the complete Forrester report to gain a comprehensive understanding of how Sensor Tower's mobile marketing intelligence platform can lead your brand to market leadership.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Ally Beiswanger

Written by: Ally Beiswanger, Content Marketing Strategist

Date: August 2023