Unlock Global Growth: Your Definitive Guide to the Consumer Banking App Market in 2025!

Consumer Banking App Market and Advertising Trends 2025 Report by Sensor Tower is your essential resource to understand current trends, identify key opportunities, and strategize for success in this booming sector.

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Gain a Competitive Edge with In-Depth Insights. This Report Empowers You To:

  • Master Market Dynamics: Get a comprehensive overview of the global consumer banking app market, including quarterly download volumes since 2022, year-over-year growth trends, and the performance of key financial services subgenres. 

  • Uncover Demographic and Audience Trends: Learn how user demographics vary by region, from age distribution in Southeast Asia to gender skews in markets like India , and discover key audience personas for leading apps like BRImo in Indonesia. 

  • Identify Global and Regional Leaders: Explore which banking apps are leading global downloads and growth in H1 2025 , and get a detailed breakdown of the top 5 apps in key markets across North America, Asia, and Southeast Asia. 

  • Track the Top Advertisers: Gain insights into which consumer banking brands are dominating digital advertising spend in major markets like the United States, India, Japan, Brazil, and Australia. 

  • Decode Success with Proven Ad Strategies: Understand how top banks tailor ad spend across different channels—from YouTube in Japan to OTT in the U.S. and Facebook in India and South Korea—and learn from case studies of successful campaigns by Japan Post Bank, BRImo, and Krungthai NEXT.