- Industries
BrandsLaunch and accelerate your mobile channel growth
GamingStay ahead of the latest mobile gaming trends
FinanceInform investment and strategic decisions
Publishers & Ad TechIdentify and target the best leads for your solution
- Sensor Tower
Ad IntelligenceStreamline campaigns with network and creative data
App IntelligenceBuild mobile growth with key competitive analysis
Consumer IntelligenceAnalyze granular, true-to-life mobile usage data
Store IntelligenceGenerate deep insights with accurate app store data
Usage IntelligenceMap industry-based spend across digital ad channels
Integrations & APIImprove the way your application talks
Game IntelligenceDrill down into mobile gaming strategies
- Pathmatics
PathmaticsReveal insights about your market, competition, and customers
DashboardMarketing intelligence that helps marketers make smarter decisions
ConnectDigital ad intelligence data to power your systems, tools, and models
Retail Media InsightsSee how your competitors are investing in retail media networks
- Audience Insights
Audience InsightsTarget audiences based on what they actually do.
Trends in Digital Advertising & Social Media App Landscape
Insights Across Social Media & OTT Platforms
What are the latest trends in digital advertising and mobile apps? Find out by watching this on-demand webinar.
Discussed during the webinar:
Current trends in social media, OTT, and advertising that we’re seeing in our data set.
What social apps are seeing the growth and decline, such as Snapchat’s DAU (daily average users) 11% YoY increase.
Reddits strong YoY DAU & engagement growth despite high churn rates, and how US Reddit users spend more time on the app than those in other regions.
Top categories that saw the highest advertising spend on social including: political ad spend growth of 300%, software ad spend growth of 70%, and an increase of 50% by auto brands
How streaming networks are vying for user engagement and how Netflix is attracting new advertisers