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H1 2024 Gaming Spotlight

An in depth analysis of the key trends, monetization, advertising engagement, and top games in mobile.

IDC Gaming-Report Landing-Page R1

Mobile remains one of the largest opportunities in gaming, but with new privacy regulations, rising competition, and stagnant consumer spend, it's more important than ever to understand the market and stand out. Our report analyzes global downloads, consumer spend, and engagement for mobile, PC, handheld and home consoles  across:

  • Top Markets - North America, Western Europe, Asia-Pacific and Worldwide gaming trends through H1 2024

  • Top Mobile Games That Have Defined 2024 - Full breakdown on MonopolyGO!, Royal Match, Last War: Survival Game, and more!

  • Mobile Ad Trends and Native Ads in UCG Games - User engagement with paid user acquisition, in-game ads, video ads, RV ads and native ad formats 

  • Understanding Mobile Ad Engagement - 42% of gamers disengage from ads in mobile games while 22% install a game w/in 24hrs of seeing an ad

  • And much more!


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