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Female athletes are enjoying some much deserved spotlight—and brands are paying attention. In 2024, advertisers spent 90x more on women’s March Madness campaigns than on the men’s. The impact of these players is undeniably creating fresh momentum and growth potential around the tournament.
Sensor Tower’s new report, “Bracket Buster: Growth of NCAA Women’s Tournament Doubles Opportunities for Streaming Services, Advertisers” dives into this shift, analyzing ad spend, user engagement, brand performance, and consumer behavior across sectors. Backed by industry-leading data, it’s a must-read for marketers looking to align with an important cultural moment and capitalize on today’s fastest-growing audience opportunities.
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Here’s a sneak peek of key takeaways from the report:
Big-time sponsorships: Brands spent 90x more on female athlete sponsorships in 2024 compared to 2022.
Streaming platforms win big: Daily active users surged 45% during the 2024 NCAA Women’s Tournament.
Ad spend soars: Digital advertising spend related to March Madness continues to grow at an accelerating rate, with spend up 80% from 2024
And more actionable takeaways designed to bring your strategy to new heights