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Mobile Game Feature Impact Spotlight
What makes a game succeed? The right features.
In today’s crowded mobile gaming market, knowing which features actually move the needle is essential for building a winning roadmap, prioritizing development, and outperforming competitors. That’s why we created the Mobile Gaming Feature Impact report — powered by Sensor Tower’s new Game IQ Deep Tags, which give developers a granular view of how gameplay features drive performance across genres and top titles.
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Click here to view the report.
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The world’s most innovative game companies trust Sensor Tower
Inside the Report:
Feature-rich vs. feature-light: Discover why Candy Crush and Royal Match dominate without overloaded feature sets — and what that means for your own games.
RPGs and IP collabs: See how games like Genshin Impact and Monster Strike use robust feature systems and franchise partnerships to fuel engagement.
Monetization gaps in strategy games: Age of Empires Mobile leads the pack with a near-complete monetization feature set, while other titles show strong performance despite minimal features. See how different approaches stack up and discover untapped opportunities for growth.
Data that drives strategy: Use Deep Tags to compare your feature set against the market, identify saturation points, and understand where innovation pays off.
And more hard-hitting insights to help launch your game to new heights