Q2 2024 Digital Market Index Report

An in depth analysis of digital advertising, mobile, and retail media trends for the quarter.

Everything begins with insights. Whether it’s digital advertising or mobile apps, understanding trends, uncovering where your competitors are investing their budgets, and knowing where your audiences are is critical data that keeps you one step ahead of your competition.  

Combining the power of Sensor Tower and data.ai, our Q2 2024 Digital Market Index Report offers insights and analysis into global spend, downloads and a comparison on iOS v. Google Play across:  

• Top Markets - countries in North America and Europe show growth opportunities for publishers while China’s mobile market bounces back

• Top Categories - Consumer spend increases in ALL top app categories with many seeing 20%+ growth

• Top Apps - TikTok sets consumer spend records and also leads by downloads

• Top Mobile Games - See how top launches like Squad Busters are reshaping the mobile gaming landscape

• Digital Advertising - US digital ad spend up 15% YoY, propelled by advertising on TikTok and Instagram

• Retail Media Networks - Home & Garden retailers like Home Depot and Lowe’s ramp up retail media as the weather heats up

All this and MUCH MORE!