Mobile Market - Strong growth across iOS and Google Play has seen consumer spend jump to $38B in Q3 - a 12.4% increase, YoY
Top Markets - Consumer spend in the US hit a record $13B as several European countries rank among the fastest in YoY growth, with Spain topping the list at +20%
Top Categories - Productivity (including AI Apps), Entertainment, and Photo & Video lead all app categories, surpassing 30% consumer spend growth in Q3
Top Apps - Short-form drama apps like ShortMax and ReelShort ranked among the top 10 by worldwide download growth QoQ, while TikTok becomes the first mobile app to reach $1.5B in consumer spend in a single quarter
Top Games - Honor of Kings lead six titles above $400M, as My Supermarket Simulator 3D was the only new game to break into the top 10, by downloads, in Q3
Digital Advertising - Social channels like Facebook, Instagram, TikTok, and our newest channel - Reddit - accounted for more than 75% of digital ad spend in Q3 while total ad spend approached $30B heading into the holiday season
Retail Media - US Retail Media ad impressions climbed 17% in Q3 with four categories surpassing 5 billion