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Q3 2024 Digital Market Index

An in depth analysis of digital advertising, mobile, and retail media trends for the quarter.

Q3 Market Index Report Landing Page R1

With the holiday season approaching, knowing what your competition is doing across digital advertising and mobile are front and center.

Our report analyzes global mobile downloads, consumer spend, advertising trends, and retail media in Q3.


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Insights featured in the report:

  • Mobile Market - Strong growth across iOS and Google Play has seen consumer spend jump to $38B in Q3 - a 12.4% increase, YoY

  • Top Markets  - Consumer spend in the US hit a record $13B as several European countries rank among the fastest in YoY growth, with Spain topping the list at +20%

  • Top Categories - Productivity (including AI Apps), Entertainment, and Photo & Video lead all app categories, surpassing 30% consumer spend growth in Q3 

  • Top Apps - Short-form drama apps like ShortMax and ReelShort ranked among the top 10 by worldwide download growth QoQ, while TikTok becomes the first mobile app to reach $1.5B in consumer spend in a single quarter

  • Top Games - Honor of Kings lead six titles above $400M, as My Supermarket Simulator 3D was the only new game to break into the top 10, by downloads, in Q3

  • Digital Advertising - Social channels like Facebook, Instagram, TikTok, and our newest channel - Reddit - accounted for more than 75% of digital ad spend in Q3 while total ad spend approached $30B heading into the holiday season

  • Retail Media - US Retail Media ad impressions climbed 17% in Q3 with four categories surpassing 5 billion