State of AI Apps Report 2025 is Live!

H1 2025 Amazon Retail Media Report.

1H 2025 Amazon Retail Media LP Hero

An inside look at how brands are showing up on the leading retail media network.

Amazon has quickly become the top performing Retail Media Network, and it’s not even close. Our latest report, showcasing Sensor Tower’s Retail Media Insights, details how advertisers are showing up, what brands and categories are topping the list, and how Amazon’s RMN is being utilized across the full marketing funnel.

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1H 2025 Amazon Retail Media Interior Pages

Here’s a sneak peek:

  • Top Retail Media Networks - Amazon topped all RMN’s with $618M in ad spend

  • Top Advertisers and Categories - Samsung ranked #1, promoting everything from Galaxy devices to gaming monitors and TVs - CPG brands weren’t far behind

  • Seasonal spend - Brands like L’Oreal ran winter-focused campaigns for skincare while the Home and Garden category jumped after a Fiskars spring cleanup campaign

  • Cookies (not those cookies) - See how Chips Ahoy demonstrated their full-funnel strategy on Amazon’s RMN

And MUCH MORE!