Playing to Win: 2025 Digital Game Advertising Report
Dive into the latest market trends and winning strategies that are pushing game advertising to new levels.
As gaming spend tops $8.7B in 2025 YTD, mobile game downloads, on average, have declined, while others have exploded.
Utilizing Sensor Tower’s Digital Advertising and Mobile App Insights, our Digital Game Advertising report dives deep into the trends, strategies, and mobile landscape to see which games are winning, and how they’re growing across 14 regions.
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Trusted by the most successful gaming leaders in the business
Inside you’ll find:
A deep dive into Battlefield 6’s launch campaign, including channels, creative strategy, and performance, in comparison to Call of Duty and Delta Force
The top mobile games for the past twelve months by in-app purchase revenue and monthly active users
The top creative trends across mobile
Share of ad spend by network, broken down into mobile and PC/Console
The unexpected channel Royal Kingdom used to drive 21% of its US App Store downloads
A look at Roblox’s web presence, which dwarfs any other gaming browser experience
And more!
Over 30 pages of actionable mobile gaming and advertising insights to help you validate your current marketing strategies, discover what’s driving player acquisition, and where mobile gaming ads are having the most impact.