Live Ops for the Holiday Season
The holiday season is when player activity naturally spikes — users have more free time, spend more, and respond strongly to festive content. It’s also when strategic game teams come together to review the year, find last-minute growth opportunities, and lean on Live Ops as one of the few tactics that can still move the needle in a crowded ecosystem.
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Our Live Ops for the Holiday Season report is your tactical guide for maximizing engagement, retention, and revenue during one of the busiest stretches of the year.
Here’s what you’ll find inside:
Best practices for setting a “holiday mood” through visuals and event framing
Holiday-friendly engagement loops: milestone progression, streaks, minigames
How features like festive reskins and advent calendars boost retention
How to use bonus events to amplify existing Live Ops
Tips for app icon updates, segmentation, pacing, and difficulty curves