NFL Season by the Numbers 2025 Report
Travis’s Internet-breaking engagement to Taylor isn’t the only surprise the 2025 NFL season has brought. As America’s favorite sport continues to dominate headlines, the mobile ecosystem surrounding it has expanded its reach as well. Our new report, The 2025 NFL Season by the Numbers, takes a look at the apps that, to sports fans, can be almost as important as the game itself: Sports Betting and Fantasy Sports. Read on to explore key trends impacting the multi-million dollar categories, including acquisition, engagement, ad spend, and more — with the most current data on the market to inform your strategy.
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Produced in tandem with AppsFlyer, this report will help you predict future trends, make smarter decisions, and form a deeper understanding of the league’s enduring impact on the digital space.
Here’s a peek at the highlights:
Regulations shape ad strategy: Learn how divergent regulatory environments influence ad strategy across geographic regions and app verticals.
Key subgenres pick up steam: Compare the performance of prominent subgenres including Pick’em and Prediction apps, and see where they could be headed in the future.
Revenue falls, engagement rises: Explore the industry-wide trends shaping success — the good, the bad, and the ugly. Get stats on installs, revenue, engagement, and more.
Betting slows down, Fantasy pulls ahead: Learn how the two major verticals compare, and the why and how behind key performance metrics.