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Q2 2025 Digital Market Index
An in depth analysis of digital advertising, mobile, and retail media trends for the quarter.
With the summer coming to a close, it’s time to take a look back at the digital advertising and mobile trends that defined the market this past quarter. From downloads to revenue and everything in between, our Q2 2025 Digital Market Index report cuts through the noise to deliver you the insights that will propel your brand forward.
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Here’s a sneak peek of the highlights:
Top Markets - Europe and Latin America are key regions to watch with IAP revenue soaring more than 20% year-over-year
Top Categories - AI fuels more than 50% growth in Software app revenue, while the rise of Short Drama apps shows no signs of slowing
Top Apps - ChatGPT became the fastest app ever to reach one billion downloads globally across iOS and Google Play, and it ranked among the top five apps in Q2 by IAP revenue too
Top Games - In a more competitive gaming market dominated by older titles, developers in Asia and Europe were responsible for the fastest-growing games
Digital Advertising - Rapid growth in ad channels like OTT and Reddit helped boost US digital advertising spend 12% YoY
Retail Media - US retail media ad impressions climbed 29% YoY to approach 65 billion across top retailers like Walmart and Chewy