State of Digital Advertising 2025 Report
Competition within the digital economy is fiercer than ever. New players are entering the market, brands across verticals are boosting their ad spend, and marketers are turning to AI to sharpen their edge. United States ad spend hit $137 billion in 2025 (+ 12% YoY), with impressions (+7% YoY) climbing to 16.3 trillion.
But where and how is all this budget being spent? Our State of Digital Advertising 2025 gets granular, providing a global, cross-channel view of the state of the industry.
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Here’s what you’ll learn:
Social Advertising Trends: Learn how platforms like YouTube, Facebook, and TikTok are facing off for ad dollars, and how user demographics differ across channels.
OTT Advertising Trends: Explore why streaming services are seeing the fastest ad spend growth, and what this means for your strategy.
Retail Media Advertising Trends: Understand how retailers are taking advantage of retail media’s explosion, including which categories are leaning in, and what to expect ahead of the holidays.
Key Events in 2025: Dive deep into the impact events like the holidays, sporting seasons, and back to school have on the digital ad economy.
Category Spotlights: Find out how Shopping, Consumer Packaged Goods, and Travel & Tourism fared this past year, including crucial insights into their strategies.