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Ad IntelligenceStreamline campaigns with network and creative data
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Audience InsightsTarget audiences based on what they actually do.
Mobile App Insights & Advertising Trends from August
Insights Focused on Businesses and Brands
Access the Research Roundup to:
Discover how Ryanair outperformed its peers in Europe, with app downloads up 890% between 2Q20 and 2Q24, as travel demand soars post-pandemic.
Learn how Reels is driving engagement on Facebook, with US users spending almost a third (30%) of their time on the feature as of June 2024, up significantly from the start of the year.
Understand the consumer and driver supply dynamics in the rideshare space around recent regulatory headwinds, an evergreen competitive environment and elevated fares. Uber saw MAUs on its flagship app increase 10% YoY in 2Q24, while Lyft saw a whopping 29% increase in driver hours
See how major brands like Toyota and Visa utilized paid advertising campaigns on Peacock to reach consumers during the Olympics, with both aiming to capitalize on heightened consumer interest throughout the event
Explore the rebound of crypto apps in conjunction with the price of bitcoin, as global MAUs increased35% YoY in 2Q24, marking the first quarter of positive growth in over a year.
Find out how major movie releases reignited the US box office, concurrently driving a 117% surge in app downloads in June 2024, with momentum continuing into July.