2025 State of Mobile is Live!
App Insights From the EMEA Market
Which EMEA Apps are seeing growth or declining? We've have it covered in this Research Roundup.
From Fast Fashion growth, Fitness App MAU declines and Retail loyalty programs we've included a mix of the fastest-growing apps and trends we're seeing.
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Featured in the Roundup:
Discover how Shein and Temu are outpacing their European fast fashion competitors. Learn how their increased digital advertising strategies are driving success.
Dive into the world of fitness apps, as our data reveals a 138% YoY increase in ad spend across the US, Canada, UK, and Germany. Understand why impressions grew over 175% YoY while total MAU growth declined 12% YoY.
Get insights into Ticketmaster's rapid international growth, with a 400% YoY download increase in the UK, 533% YoY in Canada, and 200% YoY in Mexico. Explore the reasons behind this expansion and the resulting MAU growth.
Find out how Amazon boosted its UK ad spend, paving the way for Prime Day and Early Access Sales success. Gain perspective on its strategy and its impact on the competition.
Discover why ASDA's gamification-focused rewards app is overtaking Tesco and how cross-brand promotions are elevating app engagement.