Mobile App Insights & Advertising Trends from June

Focused on Businesses and Brands

• Discover why Spirit Airlines saw a more significant increase in US user time spent on its desktop site  vs. its mobile app. 

• Using our exclusive Audience Insights, see how Capital One's $35B merger with Discover enhances its exposure to younger age demographics, crucial for expanding consumer engagement beyond traditional banking products.

• Discover how Cash App's advertising strategy attempts to reach younger audiences with more than half of its total US ad spend employed on networks such as TikTok and Snapchat.

• Learn about the spike in Robinhood user engagement on Reddit, with a notable 11% increase in sessions, during a return on social media of the infamous retail investor, Keith Gill.

• Chick-fil-A for breakfast? Find out why the QSR chain leads in mobile app engagement during breakfast hours, outperforming competitors like McDonald's and Taco Bell.

• Explore the strategic changes in the Biden and Trump campaign's Facebook ad spend, targeting swing states like Michigan and Pennsylvania with significant increases in 2024 vs. 2020.

SPECIAL NOTE: With the events occurring this past weekend within the Biden campaign, digital ad spend is sure to be affected, leading up to the general election. Stay tuned to see how spend adapts and shifts across channels.