Mobile App Insights & Advertising Trends from October

Featured in this month’s Research Roundup:

Healthier Snack Advertising is on the Rise: See how investment in jerky and dried fruit ads is up by 250% and 35%, respectively
Diabetes Care Apps Gaining Traction: Discover why glucose monitoring apps from Abbott and DexCom are seeing huge growth
US Hotels Drive App Engagement and Growth: Mobile engagement surges as hotels push perks like mobile room keys, despite high churn rates. Discover which hotel brands are seeing the highest YoY growth and what’s driving that
Amazon Dominates, Chinese E-tailers Slow: While Amazon’s stronghold continues, learn how current market shifts are challenging Chinese competitors like Temu and Shein to refine their advertising efforts for better retention
Gaming Advertisers Flock to Netflix: Learn why gaming brands are choosing Netflix’s ad network over others, doubling ad spend as it attracts a larger share of casual gamers
Prime Big Deals Day Spurs Mobile Conversions: Amazon’s October event drives conversions, with DAUs up 13% and mobile purchases up 165% YoY, even as competition from Target intensifies