- Industries
BrandsLaunch and accelerate your mobile channel growth
GamingStay ahead of the latest mobile gaming trends
FinanceInform investment and strategic decisions
Publishers & Ad TechIdentify and target the best leads for your solution
- Sensor Tower
Ad IntelligenceStreamline campaigns with network and creative data
App IntelligenceBuild mobile growth with key competitive analysis
Consumer IntelligenceAnalyze granular, true-to-life mobile usage data
Store IntelligenceGenerate deep insights with accurate app store data
Usage IntelligenceMap industry-based spend across digital ad channels
Integrations & APIImprove the way your application talks
Game IntelligenceDrill down into mobile gaming strategies
- Pathmatics
PathmaticsReveal insights about your market, competition, and customers
DashboardMarketing intelligence that helps marketers make smarter decisions
ConnectDigital ad intelligence data to power your systems, tools, and models
Retail Media InsightsSee how your competitors are investing in retail media networks
- Audience Insights
Audience InsightsTarget audiences based on what they actually do.
Mobile App Insights & Advertising Trends from September
Seven Reports Focused on Businesses and Brands
Get Access to These Seven Reports by Downloading the Roundup:
Amazon’s Back-To-School Bump Overshadowed by Prime Day Deals. Amazon’s BTS ad spend jumped 230% YoY, but summer deals like Prime Day led to a 6% drop in Amazon’s DAUs.
Political Messaging Shifts After Kamala Harris’s Nomination. After Kamala Harris’s nomination, Democratic ad spend rose 160%, while Republican ad spend climbed 170%.
Furniture Brands Lean into Labor Day Sales. Home goods & furniture ads saw a 65% YoY increase, with brands leveraging seasonal promos.
Confectionery Brands Amplify Focus on Halloween. Confectionery brands ramped up Halloween ads, with Mondelez committing 83% of its US budget.
Department Stores Struggle Amidst Weak Consumer and Competition. App downloads for Macy’s and Temu dropped 40% YoY, despite increased ad spend.
Facebook Marketplace Leads Secondhand Marketplace Peers in User Engagement. Facebook Marketplace led with 3.7M daily hours spent, 5x more than eBay.
Peacock Secures First Down in Consumer Adoption of Streaming Apps Amidst the NFL’s Return. Peacock saw 1.3M new downloads in Week 1, spurred by NFL season excitement.