Roblox: Driving Growth. Engaging Community.

Challenge

With a mission to connect a billion people every day with optimism and civility, Roblox is a global platform where 151.5 million users (as of Q3 2025) gather each day to imagine, create, and share experiences in immersive, user-generated 3D worlds. To invite new players to participate in this community, Roblox needed to enhance their marketing strategy with data-driven insights exploring which App Store and Google Play features were most effective. From spotlighting in-app events to showcasing games in trending genres, selecting which content to maximize engagement and conversion, on a global scale, was top priority.

Solution

Sensor Tower’s comprehensive Mobile App Insights provided competitive intelligence across the mobile gaming landscape, allowing them to:

• Analyze genre trends across different global markets to understand what types of games were gaining popularity industry-wide.

• Pinpoint the Roblox games within trending genres that drive the most engagement when featured in ads.

• Use these insights to select and feature the most promising genres and experiences in their event cards for third-party placements, ensuring the content was relevant and appealing to their global user base.

Result

By leveraging Sensor Tower’s platform, Roblox was able to make data-informed decisions about which experiences to promote. In Latin America alone, Roblox identified the shooter genre was trending, adapting their strategy to feature combat games in the region’s event cards, which led to 80% higher conversion rates compared to the US and Canada.

This targeted approach, powered by Sensor Tower's market intelligence, demonstrated the immense value of featuring the right experiences to the right audience. Roblox not only improved user engagement but also proved the power of data in driving growth and success on their platform.