App Performance Insights

Demystify the mobile app ecosystem and drive user growth, engagement, and retention.

Trusted by leaders in mobile

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Run market research and analyze competitor moves

Understand mobile market trends, identify low-hanging fruit and emerging threats. Benchmark your app performance against top competitors to identify weaknesses in your strategies.

Track market trends and locate new growth opportunities

Benchmark against competitor strategies

Provide a best-in-class customer experience for your apps

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Create mobile apps that stick

Shape your product roadmap based on user sentiment; analyze the impact of updates and events on engagement, retention, and monetization.

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Drive organic app growth in stores

Optimize your store listings, assess keyword opportunities, see how your competitors stand out; analyze the impact of Apple Search Ads campaigns and where to outbid your competition.

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Create lead lists and powerful sales pitches

Build a lead generation list of apps or publishers that fit your ICP to reduce prospecting time and fuel your sales conversations.

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Amplify M&A and investor relations

Identify target companies for M&A that would fit your portfolio; compare your app against the market to support your investor conversations.

Sensor Tower Blog

Gaming Insights • January 2026

Scopely’s “MONOPOLY GO!” hit $6 billion revenue milestone in 2025 in record time, according to Sensor Tower Intelligence estimates

Since debuting in April 2023, Scopely’s “MONOPOLY GO!” has become a mobile sensation that has captivated players around the world and united a global community of MONOPOLY fans. With 70% of players returning every single day—and with the consistent introduction of new features, in-game events, and more—millions continue to discover a unique experience that celebrates teamwork and connection. To date, players have passed GO nearly 200 billion times, completed more than 7 billion game boards and made nearly 30 billion trips to jail, underscoring unprecedented player engagement.

News and Announcements • January 2026

2025 in Review: Sensor Tower’s Product Highlights

As 2026 begins, we're taking a look back at Sensor Tower's most notable rollouts over the past year.

Digital Advertising Insights • December 2025

Predictions for the Digital Economy in 2026

Our 2026 Predictions report walks you through the six major trends we expect to see in the new year — covering everything from Gen AI to gaming. Dive into the insights ahead of Q1 to gain the intel you need to sharpen your strategy.