State of AI Apps Report 2025 is Live!
Trusted by leaders in mobile
Set engagement benchmarks for the world’s top apps
Explore user behavior trends across mobile categories—from social networks to SVOD and gig apps. Compare time spent, session counts, and performance over time to see real-world engagement for major players.
Set benchmarks for real-world app performance
Estimate the success of top apps with proprietary panel data
Get a clear, unfiltered picture of user retention
Articulate actual week-to-week retention, session count and time spent
Assess the apps that compete for the same audience
Segment user engagement by important category or app-level behaviors
Build custom cohorts and analyze retention trends
Define engagement benchmarks and churn behaviors for specific user segments using real-life data. Measure app performance against broader categories, identify user groups inclined to certain apps, and uncover week-over-week and month-over-month retention insights for major apps.
Uncover daily and hourly mobile behaviors
Gain deep insights into user behavior with our proprietary panel. Analyze how users engage with apps hourly, compare usage across similar app categories, and explore differences between regional and global audiences.
Analyst, NYC-based Hedge Fund ($2bn AUM)
“Sensor Tower offers a critical lever for us to make important investment decisions on behalf of our clients, and ensure we’re staying on top of key market-moving trends in mobile.”
Sensor Tower Blog
Retail Media Insights • November 2025
A Report Card on Target's Back to School Retail Media Strategy
Target’s back to school campaign delivered strong YoY growth, with a sharper focus on Facebook, a shift in top categories, and a hero message that tied it all together. We’ll take a closer look at how advertisers showed up during the back to school season.
Mobile App Insights • November 2025
The 2025 NFL Season by the Numbers: Betting Cools, Fantasy Heats Up
Fantasy Sports apps are scoring big in 2025, with massive gains in user engagement and revenue. Sports Betting apps, on the other hand, are facing a slump — though not without some bright spots. In this blog, we break down the key takeaways from our NFL Season by the Numbers report with AppsFlyer, including platform performance, subgenre shifts, and what marketers need to watch.