2025 State of Mobile is Live!
Trusted by leaders in mobile
Set engagement benchmarks for the world’s top apps
Explore user behavior trends across mobile categories—from social networks to SVOD and gig apps. Compare time spent, session counts, and performance over time to see real-world engagement for major players.
Set benchmarks for real-world app performance
Estimate the success of top apps with proprietary panel data
Get a clear, unfiltered picture of user retention
Articulate actual week-to-week retention, session count and time spent
Assess the apps that compete for the same audience
Segment user engagement by important category or app-level behaviors
Build custom cohorts and analyze retention trends
Define engagement benchmarks and churn behaviors for specific user segments using real-life data. Measure app performance against broader categories, identify user groups inclined to certain apps, and uncover week-over-week and month-over-month retention insights for major apps.
Uncover daily and hourly mobile behaviors
Gain deep insights into user behavior with our proprietary panel. Analyze how users engage with apps hourly, compare usage across similar app categories, and explore differences between regional and global audiences.
Analyst, NYC-based Hedge Fund ($2bn AUM)
“Sensor Tower offers a critical lever for us to make important investment decisions on behalf of our clients, and ensure we’re staying on top of key market-moving trends in mobile.”
Sensor Tower Blog
Is It Tick Tock Boom for TikTok?
Tick Tock? If the clock really does strike midnight for TikTok in the US on January 19, we expect there to be seismic shifts in consumer engagement, in-app revenue and digital advertising spend. Based on Sensor Tower data, the most likely beneficiaries will be Meta and Alphabet. Instagram and YouTube could see US ad spend share jump 3ppts and 2ppts YoY, respectively, in 4Q25, while US user hours/day could soar more than 40% and 12% YoY, respectively, in the same period.
