We’ve acquired Video Game Insights (VGI)!
Explore user behavior trends across mobile categories—from social networks to SVOD and gig apps. Compare time spent, session counts, and performance over time to see real-world engagement for major players.
Estimate the success of top apps with proprietary panel data
Articulate actual week-to-week retention, session count and time spent
Segment user engagement by important category or app-level behaviors
Define engagement benchmarks and churn behaviors for specific user segments using real-life data. Measure app performance against broader categories, identify user groups inclined to certain apps, and uncover week-over-week and month-over-month retention insights for major apps.
Gain deep insights into user behavior with our proprietary panel. Analyze how users engage with apps hourly, compare usage across similar app categories, and explore differences between regional and global audiences.
“Sensor Tower offers a critical lever for us to make important investment decisions on behalf of our clients, and ensure we’re staying on top of key market-moving trends in mobile.”
As video game franchises hit the big screen, they’re doing more than selling movie tickets; they’re reigniting engagement and driving long-term performance across mobile, console, and PC platforms. Our report breaks down how adaptations like Minecraft, Fallout, and The Last of Us are delivering big returns — and what marketers across verticals can learn from it.
In-app purchase revenue on mobile apps hit the $40 billion milestone in Q1 2025, up 11.1% year-over-year (YoY). Digital advertising spend also achieved double-digit growth in the United States to reach $31 billion.
The mobile market is shifting. App downloads have stabilized, but engagement and revenue continue to climb. In this new landscape, community-driven platforms like Reddit are becoming essential for acquiring high-value users. In this joint report from Sensor Tower, Reddit, and Adjust, we explore why community wins on mobile and how brands can harness its power for better performance.