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State of Digital Advertising 2024
An in depth analysis of digital advertising and retail media
As digital advertising continues its massive global reach, and an expectation of 15% growth by 2030, it’s more important than ever to understand how and where your competition is advertising across the full landscape of advertising channels.
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Our report dives deep into global digital trends across:
Social Advertising - Social ad spend climbed 15% YoY so far, setting up strong growth for the holiday season
Top OTT trends - US OTT ad spend in 2024, through August, surpassed $10B, up 13% YoY - outpacing desktop and mobile display, but slightly slower than social channels
Retail Media - Retail Media impressions reached 21.6B in July, up 27% from 17B just one year earlier
Key Events in 2024 - See how Olympics’ brand partners increased their OTT spend 43% during the games, shifting money away from YouTube, Facebook, Instagram, and TikTok
Category spotlights - Apparel was the top shopping subcategory in the US, with women’s apparel alone accounting for nearly $1.5B. The US is an outlier with general shopping as the top subgenre on all other regions