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State of Digital Advertising 2024: Retail Media Snapshot
A deep dive into Retail Media advertising trends
As the fastest growing ad channel in the U.S., Retail Media is revolutionizing the advertising landscape. With ad impressions up 27% YoY in the US, our data shows growth is only expected to rise as more advertising dollars are invested across Retail Media Networks.
In the State of Digital Advertising Retail Media Snapshot, we take a look at which retailers are dominating the market through impressions, partnerships, and audience targeting.
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What’s in the report:
An at-a-glance view of digital advertising, including the regions with the highest ad spend, impressions, top channels, categories, and key advertisers
Which retailers are leading onsite and offsite Retail Media impressions
YoY Retail Media ad impressions in the US and our end of 2024 projections
Retail Media impressions broken out by retailers in the US and the top Retail Media retailers by category in the US
Audience insights for mobile app users and how retailers are refining their Retail Media strategies to reach their right audience
A look at the top co-branded advertisers for US retailers by impressions