State of Digital Advertising 2024: Supermarket Snapshot
A deep dive into supermarket digital advertising trends
While U.S. supermarket ad spend has been steady at around $60M in the past year, other markets tell a different story. Germany, for example, has seen a 36% YoY increase in digital ad spend, with other regions close behind.
Want to know which of your competitors are leading in digital advertising in your area? Find out in the report.
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What's in the report:
A snapshot of digital advertising. Explore the regions with the highest ad spend, impressions, top channels, categories, and key advertisers
A breakdown of YoY Digital Ad spend growth from 2022-2024
Top ad creatives for the leading UK supermarkets including Tesco, Lidl and Asda
How Kroger and Tesco are driving 4X more Retail Media impressions than their competitors
How supermarkets such as Tesco, Kroger and Safeway are boosting customer loyalty and drive engagement on their mobile apps