- Industries
BrandsLaunch and accelerate your mobile channel growth
GamingStay ahead of the latest mobile gaming trends
FinanceInform investment and strategic decisions
Publishers & Ad TechIdentify and target the best leads for your solution
- Sensor Tower
Ad IntelligenceStreamline campaigns with network and creative data
App IntelligenceBuild mobile growth with key competitive analysis
Consumer IntelligenceAnalyze granular, true-to-life mobile usage data
Store IntelligenceGenerate deep insights with accurate app store data
Usage IntelligenceMap industry-based spend across digital ad channels
Integrations & APIImprove the way your application talks
Game IntelligenceDrill down into mobile gaming strategies
- Pathmatics
PathmaticsReveal insights about your market, competition, and customers
DashboardMarketing intelligence that helps marketers make smarter decisions
ConnectDigital ad intelligence data to power your systems, tools, and models
Retail Media InsightsSee how your competitors are investing in retail media networks
- Audience Insights
Audience InsightsTarget audiences based on what they actually do.
State of Digital Advertising 2024: Supermarket Snapshot
A deep dive into supermarket digital advertising trends
While U.S. supermarket ad spend has been steady at around $60M in the past year, other markets tell a different story. Germany, for example, has seen a 36% YoY increase in digital ad spend, with other regions close behind.
Want to know which of your competitors are leading in digital advertising in your area? Find out in the report.
Get the Report
Thank you for your interest.
Click here to view the State of Digital Advertising: Supermarket Snapshot report.
For your convenience, we have also sent the report to your inbox!
What's in the report:
A snapshot of digital advertising. Explore the regions with the highest ad spend, impressions, top channels, categories, and key advertisers
A breakdown of YoY Digital Ad spend growth from 2022-2024
Top ad creatives for the leading UK supermarkets including Tesco, Lidl and Asda
How Kroger and Tesco are driving 4X more Retail Media impressions than their competitors
How supermarkets such as Tesco, Kroger and Safeway are boosting customer loyalty and drive engagement on their mobile apps