State of AI Apps Report 2025 is Live!
Unlock Key Insights: Your Definitive Guide to India’s Evolving Digital Advertising Landscape in 2025
India has emerged as one of the most dynamic digital ad markets in the world, driven by rapid digital adoption, a mobile-first audience, and increasing investments across key consumer categories. The State of Digital Advertising in India 2025 report by Sensor Tower is your essential guide to understanding which industries are leading the charge, how spend is evolving across platforms, and where the biggest opportunities lie.
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Gain a Competitive Edge with In-Depth Insights. This Report Empowers You To:
Spot the Top-Spending Categories: Discover which industries are leading India’s digital ad economy. In 2025, top subcategories included Shopping, Jobs & Education, Consumer Packaged Goods and Media & Entertainment—all driving robust investments across ad channels.
Decode Cross-Platform Trends: Get the latest on how ad spend is distributed across channels and see which formats are driving the highest returns in India’s fast-evolving digital ecosystem.
Track Seasonal & Event-Based Advertising: Understand how seasonal trends and events reshape advertiser priorities—spotting when and where brands are ramping up spend to capture consumer attention.
Explore Creative Strategies That Convert: Learn what kinds of creatives and messaging resonate most with Indian consumers.