2025 State of Mobile is Live!
State of Mobile Gaming 2025, the industry’s leading report, delves into the market trends that defined the past year— exploring key metrics like downloads, revenue, and time spent for the top games across genres. From the monetization tactics driving the most growth, to the creative strategies winning over users, 2024 was a major year for developers, with many lessons to be learned.
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The world’s most innovative game companies trust Sensor Tower
The 50+ page, illustrated report uses exclusive Sensor Tower data to provide actionable insights for games trying to get ahead. Here’s a sneak peek of the key takeaways:
Mobile gaming returns to growth: In-app purchase revenue is up 4%, time spent is up 7.9%, and sessions are up 12% 2024 over 2023.
Casual games drove the largest growth in the West: North America saw the most absolute growth, while Asia was the only region to see in-app purchase revenue decline.
Developers increase focus on live services: Developers refocus on existing titles due to difficulty attracting audiences to new titles in a privacy centric world.
Hybridcasual monetization adoption on the rise: Combining in-app purchase and ad monetization has emerged as an optimized strategy.
TikTok and Applovin grow share of voice: there was a 67% increase in mobile game impression share on TikTok amongst social networks and a 397% increase in mobile game impression share on Applovin amongst in-app ad networks
Hypercasual ad creative strategies were adopted: Other product models utilized ad creative strategies used by hypercasual games to lower acquisition costs.