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State of Mobile Gaming 2024
Market milestones, emerging trends, and exclusive insights
Gaming remains the powerhouse of mobile spending, accounting for a staggering $107.3 billion last year – nearly 63% of consumer expenditure in app stores.
Explore the findings that reveal which subgenres of games added billions in revenue and downloads in 2023 and discover why the demand for games is at an all-time high, despite cooling spend on in-game purchases.
Download our comprehensive report now and stay ahead in the dynamic world of mobile gaming!
Access the Report
Topics in the report include:
Established Games that Dominated: Fewer new releases, longer life cycles, with spending on new titles rising in key markets.
Age and Gender Influenced Genres: Younger gamers prefer sandbox, racing, and RPGs; older demographics favor solitaire, match 3, and slots.
Mixed Landscape in 2023: Despite a 2% decline in spend to $107.3 billion, successes like Monopoly GO and Genshin Impact coexist with surprise hits like Gacha Life 2 and Eggy Party.
Global Publishers Expansion: China-based publishers capture a third of global revenue, expanding into markets like Japan and the US with quality production and localization.
Evolving Genres Reshaped: Hypercasual dominance, innovative genres like Avatar Life, and strong monetization in strategy and RPGs signal a dynamic shift.
The landscape of mobile gaming is ever-changing, and our new State of Mobile Gaming 2024 report unravels the secrets behind its success.