- Industries
BrandsLaunch and accelerate your mobile channel growth
GamingStay ahead of the latest mobile gaming trends
FinanceInform investment and strategic decisions
Publishers & Ad TechIdentify and target the best leads for your solution
- Sensor Tower
Ad IntelligenceStreamline campaigns with network and creative data
App IntelligenceBuild mobile growth with key competitive analysis
Consumer IntelligenceAnalyze granular, true-to-life mobile usage data
Store IntelligenceGenerate deep insights with accurate app store data
Usage IntelligenceMap industry-based spend across digital ad channels
Integrations & APIImprove the way your application talks
Game IntelligenceDrill down into mobile gaming strategies
- Pathmatics
PathmaticsReveal insights about your market, competition, and customers
DashboardMarketing intelligence that helps marketers make smarter decisions
ConnectDigital ad intelligence data to power your systems, tools, and models
Retail Media InsightsSee how your competitors are investing in retail media networks
- Audience Insights
Audience InsightsTarget audiences based on what they actually do.
Target your audiences based on what they actually do.
Not survey data. Discover how with Audience Insights.
Audience Insights combines Mobile App and Digital Advertising data offering an unprecedented look into the consumer experience, all based on first-party behavioral data.
This report highlights our all-new Audience Insights data, providing a range of sample use cases, structured in three sections:
Personas
Ad Exposure
App Engagement
Each section provides a unique perspective on the data. In all sections, key metrics will include audience profiles, top advertisers, top apps, top social ad channels, and more.
Access the Report
Key insights from the report's three sections:
Personas:
Dive into distinctive audience groups like Crypto Traders and Mental Health Enthusiasts. Uncover details like gender, age ranges, top apps, social channels for where these audiences see ad impressions, and more.
Ad Exposure:
Examine the advertising strategies of brands such as ULTA, Marriott, and Hilton, and their impact on specific audience demographics. Understand where ULTA's audience sees more ad impressions, spanning cosmetics, food, and shopping.
App Engagement:
Explore user habits on apps like Instacart and Monopoly GO! Discover the social channels where ads were seen in Q4 and identify the preferred gender and age range for the second most downloaded game in Q4.