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TikTok has proved its stickiness over the course of the past few quarters, as the rollercoaster of deadlines and extensions continue to rock the wildly popular video sharing app. The latest update — a new 75 day extension that further delays the imperative to sell or delist — is making headlines for obvious reasons. Yet amidst the chaos, one thing has become clear: Americans really love TikTok. Like, a lot.
Our latest report provides a comprehensive overview of the app’s performance in the face of recent headwinds, looking at how TikTok’s downloads, engagement, and revenue have fared pre- and post-delisting. It’s a story of resilience, and one of uncertainty. For competitors, investors, and for TikTok itself, this has been a crucial test — and one that Bytedance currently appears to be passing.
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Here are some of the key takeaways from our report, “TikTok Averts US Service Interruption with Additional Extension":
Downloads surge: User acquisition is back up, with downloads growing 60% since January 2025. Despite the delisting period, TikTok’s YTD downloads are still 125% higher than its peers.
Active users tell a mixed story: Although daily active users grew 5% from February to March, they’re still 5% lower than they were in December of 2024. This could also be related to industry-wide headwinds around digital fatigue.
Time spent remains high: Despite the chaos, people definitely haven’t stopped scrolling; users spent an average of 75 minutes/day on the app in March of this year — second only to Youtube’s 78.
IAP revenue dwarfs competitors: Not only are audiences engaged, but they’re also spending money. TikTok’s IAP revenue in March was more than Snapchat, X, Instagram, Facebook, and Reddit combined.
Download the full report for more insights surrounding the social media giant’s complicated year — and what it could signal for your brand.