How UDO's partnership with Sensor Tower took them from reactive to proactive

Challenge

An established global gaming publisher, UDO has over ten years in the business and 250M+ worldwide downloads. Specializing in hybrid-casual, casual, idle, and puzzle games, UDO develops in-house projects as well as partnering with top studios globally. Their exclusive publishing tool, Hammer Hub, combines real-time analytics, advanced UA, and AI-driven retention and monetization to customers.

Operating in one of the most competitive industries in the world, UDO realized mobile gaming shifts, emerging genres, CPI benchmarks, and player preferences evolve at a staggering pace. Their biggest questions were how to navigate market uncertainty without reliable benchmarks, and making big publishing and UA decisions with limited visibility into competitor’s market dynamics. Starting out, the company was dependent on fragmented public reports, scattered articles, and industry knowledge. They tracked app store rankings manually, and relied heavily on personal experience and instinct to anticipate where the market was moving. It was slow, reactive, and incomplete.

Solution

UDO now uses several datasets across the Mobile App Insights product from Sensor Tower, spanning multiple teams. The Publishing/UA teams use creative insights and store insights for UA strategy. Product and Design teams use market sizing and trend analysis to guide prototyping. Management and Strategy teams use competitive benchmark data for greenlighting and investment decisions.

Result

Sensor Tower provided structured, reliable, and real-time insights, allowing UDO to move from guesswork to data-driven decisions, and has been instrumental in helping leadership sharpen its strategic edge, enabling:

• Market Sizing with Confidence - Instead of chasing every trend, UDO now identify genres with long term revenue potential, and allocates resources more efficiently

• International Growth - Sensor Tower’s insights provided clarity on which markets to prioritize, helping UDO expand successfully into regions like MENA and LATAM with realistic expectations on CPI, retention, and monetization.

• Early Trend Detection – By spotting emerging mechanics and genres before saturation, UDO has been able to prototype and publish at the right time, rather than playing catch-up.

• Competitive Intelligence at Scale – UDO now has visibility into how leading publishers structure their UA strategies and creative cycles, which informs both their greenlight process and campaign pacing

For UDO, Sensor Tower has become more than a market intelligence platform. They’ve become a strategic partner that supports UDO’s vision of building sustainable, globally relevant titles. As the industry continues to evolve, having this level of insight ensures their decisions aren’t just reactive, but proactive, setting them up for long-term growth.