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A Sports Betting Review
An analysis of the first month of the 2023 NFL season
Sports betting apps have been rewriting the record books since the beginning of the 2022 NFL season. Now, as we close the first month of the 2023 NFL season, the competition is heating up.
In this report, we unpack how the kickoff of the 2023 NFL season propelled the performance of sports betting apps and how sportsbooks like DraftKings and FanDuel are competing compared to last year.
Access the report
Highlighted in the report:
Sportsbook App Downloads: Despite a slight decline in app downloads compared to last year, the game is far from over. Find out why and how the market saturation is impacting the numbers.
Monthly Active Users (MAU): While downloads may be down, the MAU numbers tell a different story. Witness a surge in US users and learn how top sportsbook apps are keeping their existing user base engaged for the long term.
Aggressive Promotions: Leading sportsbooks like FanDuel, DraftKings, and bet365 are waging a fierce war with irresistible promotions. From "Bet $5 get $200" to "Bet $1 get $365" (in select states), we reveal the strategies behind these offers.
Ad Spend Diversity: Explore the diverse ad spend strategies of top sportsbooks, from DraftKings' balanced variety to FanDuel and BetMGM's focus on high-quality video creatives. Celebrity endorsements and influencer-inspired ads are also shaking up the game.