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How Starfield achieved 10M players
Discover Bethesda's marketing strategies
After five years of anticipation, Starfield, Bethesda's monumental entry into a fiercely competitive market, took the gaming world by storm. With over 10M players on board within weeks of its September 2023 launch, this release has become Bethesda's most significant milestone yet.
So how did they do it? We’ve taken a look at our data to find out.
In this report, we dive into the digital marketing strategies that fueled Starfield's success, Microsoft's pivotal role in the campaign, and the fierce competition it faced upon release.
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Gain valuable insights into how Bethesda meticulously built hype over five years for Starfield's launch, capturing the imaginations of fans and newcomers alike.
Explore the creative campaigns that captivated audiences worldwide. We'll delve into how Bethesda unveiled the vast Starfield universe through captivating trailers, showcasing their award-winning legacy as creators of Skyrim and Fallout 4.
We'll examine the impact of early access offers on pre-orders and how Bethesda shifted its creative focus from YouTube to platforms like TikTok, Instagram, and Facebook.
Get a global perspective on Bethesda's marketing efforts. We'll dive into their allocations in international marketing spend and how they tailored strategies for different markets.
Explore how Starfield battled for attention in a fiercely competitive RPG universe. We'll reveal how Bethesda adapted their strategies in response to market dynamics, especially in the face of strong RPG competitors like Baldur’s Gate 3 and Cyberpunk 2077: Phantom Liberty.
Don't miss out on the insights that can transform your approach to game launches!