Translate App Store Keywords Into 20+ Languages With One Click

Internationalizing your app so that it can be used by people in other countries is one of the best ways to increase the number of times your app is downloaded. But it can be a lot of work to localize your app for each language.

We are excited to announce that our Keyword Translation module will make your job easier by providing a way for you to translate all of your keywords into multiple languages with a single mouse click. This post will show you how it works and how you can get started.

If you prefer the text version, it is provided after the video.

The Easy Way To Translate Your Keywords

Select Your App

Make sure that your app is selected at the top of the screen. If it is not selected, select it from the drop down menu or if it has not been saved yet, add a new app by clicking on the green Add New App button.

Translate!

Select the Keyword Translation module from the slide-out menu on the left side of the screen.

There are two different ways that you can translate your keywords. If you click on the Load button, you can load your app's keywords directly from iTunes Connect. Just login if you are not logged in already and your keywords will automatically be pulled in.

The other way is to manually enter your keyword list into the keyword entry field. When you click on the Translate button, the translated keywords will appear in the Translated Keywords field.

You can see the number of characters you are using for each language in the Character Usage column. This makes it very easy to see where you have room to add more keywords.

We use Google Translate to translate your keywords, but using our tool is a lot faster than going directly to the Google Translate website. The reason is that we translate your keywords into all available languages at once.

If you go to the Google Translate website, you have to manually enter each language individually. In addition, the Google website won't count the number of characters in your list, like we do.

Research Your Keywords In Foreign App Stores

Now that you have translated your keywords, you can change the App Store country that you are doing research in and do your keyword research for that foreign country. Let's use the Japanese App Store as an example.

If you have never done foreign App Store research before, keep in mind that even though the foreign keyword is a direct translation of your English keyword, the Traffic and Difficulty Scores can be very different, so do not take it for granted that the translated keywords will be the best keywords for that country.

The differences between the scores in the US and Japan App Stores for the keyword "castle" is a good example. Apparently the keyword is not searched for as much in the Japanese App Store, as we can see by the low Traffic Score. Therefore, it also has lower Difficulty Scores than in the US App Store, making it a little easier to rank for.

Conclusion

Even though Google Translate makes it easy to translate your keywords, keep in mind that there is no machine in the world that that can understand exact context and language specific nuances yet. If a translated keyword has a different meaning than the one you intended, you may be able to see this in unusually low Traffic/Difficulty Scores or the type of apps that are ranking for that keyword. But in most cases, you will just be trying to rank for a keyword that is not relevant to your app.

So if you have any doubts about your translated keywords, be sure to check with someone who is fluent in the language or a professional translator. Using our Keyword Translation module, in combination with our other Internationalization modules, will help you stay ahead of competitors who have no idea how to optimize foreign App Store keywords.

To give the Keyword Translation module a try, sign up for our free trial.

To learn how to use all of our modules, read our User Guide.

Have you targeted foreign App Stores yet?