We’ve Acquired data.aiLearn more



25 Top iOS Apps And Their Version Update Frequencies

Find out how often top iOS apps update and how you can use this to your advantage.

One question that we see occasionally when roaming app development forums, Q&A sites and other blogs is: "How often should I update my app?" Of course there is no one set answer.

The frequency at which a developer updates will depend on a variety of different factors. App complexity, availability of programming resources, bug urgency and keyword update testing will all figure into how often updates are released.

But let's take a look at the Top 25 apps on our Leaderboard and find out what the top apps are doing. Since our Leaderboard only ranks iOS apps at the moment, and due to the fact that version update information is not available for Google Play, we will only be examining iOS apps.

Since these are some of the very best apps in the world, this post will give you an idea of what it takes to maintain these top apps. More importantly however, we will show you how to analyze your competition to find out if there is anything you can do to stay ahead of the pack.

The Top 25 Apps

Here are the top 25 apps on our Leaderboard at the time that this post was written. If you want to find out more about our Leaderboard, you can check out this post.

  1. Clash of Clans

  2. Candy Crush Saga

  3. Instagram

  4. Pandora Radio

  5. Facebook

  6. Spotify Music

  7. Twitter

  8. Game of War - Fire Age

  9. Hay Day

  10. Farm Heroes Saga

  11. パズル&ドラゴンズ

  12. Boom Beach

  13. Shazam

  14. eBay

  15. Tumblr

  16. Viber

  17. YouTube

  18. Big Fish Casino - Free

  19. Kik Messenger

  20. Pet Rescue Saga

  21. DoubleDown Casino - Free

  22. Bible

  23. Facebook Messenger

  24. Minecraft - Pocket Edition

  25. Real Estate by Zillow

How We Calculated Update Frequency

Each one of our App Profile Pages has a Versions section that tracks the version updates of every app. For example, this is what the Clash of Clans Versions box looks like.


When you click on the More link, you can see the entire version update history, from the time that tracking first began, to the most recent update. Now you can copy and paste this into your preferred spreadsheet program.

In this example, I'm using Numbers, but the process is similar in Google Docs, Excel or any other spreadsheet program. To figure out the difference between two dates, simply subtract them. Then take the average of all of the differences.

The Results

After compiling all the results, this is what we discovered. As you can see, there was a range of update periods, but the average was about 30 days between updates.


Games tend to be on the lower end of the spectrum, with more frequent updates. The exceptions are the casino games, which have a longer time between updates, presumably because they do not change much. Apps that are updated less frequently are social media apps like YouTube and Tumblr and messaging apps like Viber and Kik Messenger.


We hope that this post has encouraged you to take a look at how often your competition is updating their apps. Of course, you shouldn't do an update just for the sake of doing an update, but this information can help you in a couple of different ways.

First, there may be a set schedule at which a competing app updates. If this is that case, you can time your updates to happen before your competition, which can give you an edge, if speed to market is important in your category.

Second, you may notice trends. If top apps in your category are updating more often, it can give you something to work towards in terms of providing your users with more frequent improvements. You may not have the bandwidth to do it now, but at least you will be more aware of what is going on in your market.

Finally, be sure to dig down into what other apps are actually changing by using our Update Timeline. Of course, this is not as important as other optimizations, but it will give you more in-depth knowledge about what other developers are doing.

What did you discover in your category?

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Hugh Kimura

Written by: Hugh Kimura, Head of Content

Date: April 2014