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MARKETING YOUR APP · HUGH KIMURA · FEBRUARY 2015

5 Essential Productivity Tools For App Marketers

These five tools can help make your app marketing process more efficient and effective.

Productivity tips for app developers

There are a lot of things that you have to keep track of when marketing an app. It can sometimes be overwhelming.

These five tools can make your job easier and allow you to focus on building relationships, instead of doing a lot of manual labor. We will give you tools to organize your email, manage your projects and much more.

FullContact For Gmail

FullContact for Gmail

Rapportive used to be the go-to profile display plugin for Gmail, but it hasn't been quite the same since LinkedIn bought it. There hasn't really been a suitable replacement until I found FullContact.

It does a great job of pulling in the information from social media and website profiles so you can research an email recipient without doing a lot of manual Google searches. This is especially helpful when you are dealing with an email address that is tied to a real person, but has a generic username like "info."

Knowing more about a contact will allow you to connect with them on a deeper level. It also reduces the number of get-to-know-you emails that are sent back and forth, making for more efficient communication.

I have also found FullContact to be a lot more stable than other similar products. Many times I would have to refresh the screen or close the browser every time a similar contact viewer crashed. FullContact also has the benefit of being able to hide the preview pane when you don't need it.

Asana

lt="Project management software

Basecamp is a great project management tool and probably the most well known. But it requires you to sign up for a paid plan after 60 days. If you have a smaller team, Asana can be a great alternative.

It allows you to have a free account for up to 15 team members, with an unlimited number of projects. If you want access to the advanced features, you will have to sign up for the Premium plan.

lt="Project overview from Asana

But Asana has a nice set of features, even with a free account. The user interface is a little busy, but once you get used to it, the platform is very easy to use.

Boomerang

lt="Boomerang Gmail Add-On

Boomerang is a feature that Google should include by default in Gmail. But since it isn't included, you have to install the Boomerang plugin. There are two primary benefits to using Boomerang.

First, it helps you get to inbox zero on a more regular basis. Ordinarily, you might leave an email in your inbox until you take care of the task. This leads to inbox clutter and a loss of focus.

Boomerang allows you to schedule when an email is moved from your archive back into your inbox. Your inbox stays clean and you only deal with emails when they need to be dealt with.

Second, Boomerang allows you to schedule when an email will be sent. Delaying when an email is sent will also delay the response and therefore will allow you to batch the email reply process, but control when people respond.

This is great for answering all your email on Friday and not worrying about it over the weekend. Once Monday rolls around, all your scheduled emails will go out and you can deal with the responses when you are fresh and ready to go.

You can install Boomerang on Safari, Chrome or Firefox as a plugin. It is free if you schedule less than 10 emails a month.

Google Voice

lt="Google Voice for app publishers

Before iOS allowed you to block numbers, the best way to do it was to give out a Google Voice number and use the Google dashboard to block numbers. Even though you can now block calls in iOS, Google Voice is still very handy.

An added bonus of using Google Voice to block calls is that if someone calls from a blocked number, they hear the "no longer in service" message. This can reduce the likelihood that they will call back.

Using Google Voice also has other benefits, such as the ability ring multiple numbers simultaneously, text while overseas and transcribe voicemail messages so you can see who called when you check your email. Google even allows you to choose your phone number so you can pick a vanity number that is easy to remember.

Google Voice provides a lot of flexibility when it comes to dealing with phone calls and text messages. This is particularly useful when you are contacting a lot of people during the app marketing process.

Google Alerts

lt="Google Alerts for app marketers

Google Alerts are easy to setup and let you know exactly when someone mentions you or your app online. You can even use an alert to track your competition. There are a few simple tips to setting up an effective alert.

First, be sure to use quotes around your name or your app's name. This will give you exact match results, instead of a lot of very general, possibly unrelated results.

Second, if you want to set up an alert to track a specific site, you can use the site search function. The search string looks like this:

site:thewebsite.com "search term"

After you setup the search, you will get an email every time Google indexes results that match one of your searches. You can choose to receive results as they are found or in a daily or weekly report.

Using Google Alerts will save you time because you won't have to manually monitor the online reputation of your app. You can also find out about what your competition is up to long before it hits major news channels.

Conclusion

Marketing your app can take time and a lot of hard work. But these tools can make your job easier.

If you would like to learn about techniques and tools that can make your social media marketing more efficent, this post will help you get a lot in a short amount of time.

Our platform is also a great way to speed up your App Store Optimization workflow. You can sign up for a free 14-day trial here.

What are your favorite productivity tools? Let us know in the comments below...


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Hugh Kimura

Written by: Hugh Kimura, Head of Content

Date: February 2015

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