It may still be gaining traction in the United States, but Arena of Valor—the international version of Tencent's mammoth mobile MOBA Honor of Kings—has made a major mark on the world stage so far, having just surpassed 100 million lifetime installs on the App Store and Google Play outside China. At the same time, Sensor Tower Store Intelligence data shows that the game has grossed an estimated $100 million so far this year not counting Tencent's home territory.
That revenue figure represents a 40 percent increase in player spending over the same period last year, when the game grossed approximately $71.4 million outside China. At the same time, new installs have not shown appreciable year-over-year growth at about 46 million so far this year.
Of the 100 million installs to date in non-China markets, the single largest portion has come from Vietnam with approximately 33 percent, followed by Thailand at 25 percent. The game is published and operated in those markets by Garena. So far, the United States accounts for less than 2 percent of the game's total installs outside China.
On the revenue side, Thailand is tops in terms of its share of spending so far this year at approximately 34 percent, followed by Taiwan at 29 percent, and Hong Kong at 14 percent. The U.S. is ranked No. 5 at about 5 percent.
Adding in Honor of Kings, the game has reached 68 million installs worldwide including iOS in China so far in 2018 while grossing more than $1.8 billion. Its life time installs and revenue, not including third-party Android stores, stand at more than 278 million and $4 billion, respectively.