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STORE INTELLIGENCE · RANDY NELSON · AUGUST 2018

Supercell's Brawl Stars Revenue Grew 479% on iOS in July, Helped by New Countries and Content

Brawl Stars revenue was more than $1.3 million in July 2018, according to Sensor Tower Store Intelligence estimates.

Brawl Stars Revenue

Released in soft launch more than a year ago, Supercell's team-based arena shooter Brawl Stars still hasn't hit the world stage—and there's even been some concern it may never see the light of day outside a handful of countries. If the game's recent performance in newly added countries—and existing ones—is anything to go by, however, there may still be hope for this extremely promising game.

According to Sensor Tower Store Intelligence, Brawl Stars revenue for July was more than six times greater than June, in the wake of the latest in a running series of overhauls to the game's content, presentation, and monetization mechanics. The game also launched in new territories including Hong Kong, Singapore, and Malaysia.

Looking only at iOS revenue, Brawl Stars grossed approximately $740,000 in July from players in 10 countries, led by Hong Kong at just over 47 percent of spending. This is compared to only about $128,000 in June, which translates into month-over-month revenue growth of 479 percent. It's not just new countries driving this increase, either; even in Canada—the game's first launch region—Brawl Stars saw a nearly 20 percent uptick in spending over June.

Adding Android to the mix, the game earned almost $1.3 million across the App Store and Google Play during July, a 616 percent or more than 7x increase over June. Spending on iOS devices represented 57 percent of that total, while newcomers on Android, where the game launched in late June, contributed 43 percent.

The verdict is still out on whether we'll ever see a wider release of Brawl Stars, but this significant increase in revenue—and the fact that spending has remained fairly consistent into August—can only be a good sign.


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Randy Nelson

Written by: Randy Nelson, Head of Mobile Insights

Date: August 2018

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