- Industries
BrandsLaunch and accelerate your mobile channel growth
GamingStay ahead of the latest mobile gaming trends
FinanceInform investment and strategic decisions
Publishers & Ad TechIdentify and target the best leads for your solution
- Sensor Tower
Ad IntelligenceStreamline campaigns with network and creative data
App IntelligenceBuild mobile growth with key competitive analysis
Consumer IntelligenceAnalyze granular, true-to-life mobile usage data
Store IntelligenceGenerate deep insights with accurate app store data
Usage IntelligenceMap industry-based spend across digital ad channels
Integrations & APIImprove the way your application talks
Game IntelligenceDrill down into mobile gaming strategies
- Pathmatics
PathmaticsReveal insights about your market, competition, and customers
DashboardMarketing intelligence that helps marketers make smarter decisions
ConnectDigital ad intelligence data to power your systems, tools, and models
Retail Media InsightsSee how your competitors are investing in retail media networks
- Audience Insights
Audience InsightsTarget audiences based on what they actually do.
STORE INTELLIGENCE · CRAIG CHAPPLE · JUNE 2020
Call of Duty: Mobile Shoots Past 250 Million Downloads
Call of Duty: Mobile has generated more downloads to date than Fortnite and PUBG Mobile did in a similar period, Sensor Tower data shows.
Call of Duty: Mobile from Activision has surpassed 250 million downloads worldwide, Sensor Tower Store Intelligence estimates reveal. This total represents installs of all the game’s versions, including those operated by Activision-Blizzard and its international publishing partners.
Developed in partnership with Tencent’s Timi Studios, the title has raced to this milestone in just over eight months. The installs racked up in the period following its global launch on October 1, 2019 are more than Fortnite from Epic Games and PUBG Mobile from Tencent were able to generate in the same amount of time following their respective worldwide releases, at 78 million and 236 million, respectively.
Call of Duty: Mobile has proven most popular in the United States, where it has seen nearly 45 million downloads, or close to 18 percent of all installs. India is its No. 2 country for downloads, while Brazil ranks No. 3.
Call of Mobile
To date, Call of Duty: Mobile has accumulated close to $327 million in player spending globally. This is 78 percent more than the amount generated by PUBG Mobile worldwide during the same period after it began monetizing in April 2018, and about 83 percent of what was spent in the iOS version of Fortnite in the same duration post-launch. The title has seen an uptick in spending since February, peaking so far in May at approximately $53 million, up 62 percent since January and marking its second best month for revenue ever, just behind its launch month of October 2019 when grossed close to $55 million. The increased player spending has coincided with the worldwide lockdowns implemented amid the COVID-19 pandemic, which have kept many consumers at home for months.
The U.S. has taken the lion’s share of revenue, generating $134 million from player spending to date, or 41 percent of the title’s total. Japan ranks No. 2 for revenue, while Brazil is No. 3 by this metric.
Blockbuster IP
By partnering with Tencent’s Timi Studios—known for its work on the blockbuster Honor of Kings—Activision has found huge early success with Call of Duty: Mobile, on a par with mobile’s other top shooters during their launch periods. The game is also one of many that has seen a steady uptick in revenue amid the global COVID-19 pandemic. With player spending consistently on the rise, Call of Duty: Mobile looks to be on track for a stellar first year, showing the massive appeal this traditionally console and PC IP has around the world and across all platforms.
