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STORE INTELLIGENCE · CRAIG CHAPPLE · OCTOBER 2019
Call of Duty Mobile Breaks Record with 100 Million Downloads in Its First Week
Call of Duty Mobile has had the best launch week of any mobile game ever, Sensor Tower data shows.
Call of Duty Mobile has had the best launch of any mobile game ever after generating more than 100 million downloads worldwide in its first week, according to Sensor Tower Store Intelligence estimates.
Developed by Tencent’s Timi Studio in partnership with publisher Activision, the title’s first week performance puts it ahead of other big mobile game launches like Mario Kart Tour, which raced to 90 million downloads in its first seven days. Other mobile heavyweights such as Fortnite and PUBG Mobile picked up 22.5 million (App Store only) and nearly 28 million downloads, respectively, in their first week.
The majority of Call of Duty Mobile’s downloads came from iOS, where it generated 56.9 million downloads, or 55.7 percent of the total, while Android users accounted for 45.3 million unique installs, or 44.3 percent. Activision’s shooter was most popular in the United States, where it was downloaded nearly 17.3 million times, or 16.9 percent of the total count. India followed with 13.7 million downloads, or 13.4 percent, with Brazil in third with 7.1 million downloads, or 7 percent.
Spending Also Shoots Past Rivals
During its first week, Call of Duty Mobile brought in $17.7 million in player spending, putting its average gross revenue per download at around $0.17.
The Apple App Store accounted for $9.1 million in revenue, or 53 percent, while Android users spent $8.3 million, or 47 percent. The U.S. was by far the title’s biggest revenue generator, with players in the country spending $7.6 million, or 43.1 percent of its overall gross. Japan was the second highest grossing country with $2.4 million, or 13.7 percent, while Brazil came in third with $848,000, or 4.8 percent.
Call of Duty Mobile also outshone rivals Fortnite and PUBG Mobile for first-week gross revenue. During its first seven days in beta, Epic Games’ battle royale hit generated around $2.3 million from the App Store. PUBG Mobile did not start monetizing until two months after launch, at which point it generated just under $600,000 in the first week of adding spending options.
