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STORE INTELLIGENCE · OLIVER YEH · MAY 2019

Calm Revenue Grew 132% in the First Quarter, Placing It Further Ahead of Rival Meditation App Headspace

Calm revenue surpassed $30 million in Q1 2019 according to Sensor Tower Store Intelligence estimates.

Calm Revenue Q1 2019

Meditation app Calm posted record year-over-year and quarter-over-quarter revenue growth during Q1 2019 of 132 percent and 55 percent, respectively, bringing is total user spending for the quarter to nearly $30 million, based on Sensor Tower Store Intelligence estimates.

By comparison, rival app Headspace—the category's second highest grossing entry—saw user spending reach an estimated $13.1 million for the quarter, representing Y/Y growth of 28 percent from $10.2 million in Q1 2018. As the above chart shows, its Q/Q revenue grew less substantially than Calm as well, increasing 11 percent over Q4 2018.

Most of Calm's Q1 growth was driven by users in the United States, who spent an estimated $20 million in the app across the App Store and Google Play during the quarter. This was 141 percent more than 1Q18's estimated $8.3 million spent in the app and 67 percent more than the $12 million we show it grossed in 4Q18.

To date, Calm has generated gross user spending of more than $125 million worldwide, excluding third-party Android stores in markets such as China. Headspace currently stands at just over $102 million in total user spend.


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Oliver Yeh

Written by: Oliver Yeh, Founder at Sensor Tower

Date: May 2019