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Candy Crush Players Spent $4.2 Million Per Day Last Year, Pushing the Franchise's 2018 Total Past $1.5 Billion

King's gross revenue from Candy Crush titles in 2018 reached $1.5 billion according to Sensor Tower Store Intelligence estimates.

Candy Crush Revenue 2018

King's flagship Candy Crush series saw its player spending grow by approximately 6.5 percent year-over-year in 2018, surpassing a worldwide total of $1.5 billion for the year—averaging nearly $4.2 million per day—across the App Store and Google Play, Sensor Tower Store Intelligence estimates show.

The oldest and most popular installment, 2012's original Candy Crush Saga, accounted for 63 percent (close to $945 million) of this spending, proving that the more than six-year-old title still has a substantial and dedicated player base behind it. The game's revenue was up 10 percent over 2017.

That title's direct follow-up, Candy Crush Soda Saga, saw about 29 percent of total spending in the franchise for 2018, adding up to gross revenue of about $443 million. Meanwhile, Candy Crush Jelly Saga, which just turned three years old, took in an estimated $90 million, representing 6 percent of series revenue for the year.

Launched in October, Candy Crush Friends Saga, the latest addition to the series, managed to amass approximately $3 million in player spending by year's end. It was the second most downloaded game in the franchise during 2018 with more than 30 million installs, compared to nearly 140 million for the original Candy Crush Saga.

All told, the Candy Crush series added close to 230 million new mobile players last year, its most since 2016 and a 17 percent increase over 2017.

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Oliver Yeh

Written by: Oliver Yeh, Founder at Sensor Tower

Date: January 2019