King’s Candy Crush Soda Saga Surpasses $2 Billion in Player Spending

Candy Crush Soda Saga has grossed more than $2 billion in lifetime revenue across both the App Store and Google Play since it became available in mid-2014, according to Sensor Tower Store Intelligence estimates.

King’s pop-themed match-three—the second oldest title in its sugary Candy Crush series—is especially popular in America, having accumulated $1.1 billion (55 percent) of its revenue in the U.S. alone. For comparison, Great Britain, which came in second place for player spending, has contributed $135 million, or just under 7 percent, of Soda Saga’s lifetime revenue.

It’s a different story when it comes to download share, however. While the U.S. also led in downloads with 68 million, or 17 percent, of Soda Saga’s 410 million first-time installs, it’s India that came in second place, with 50 million, or 12 percent.

Google Play comprised 76 percent of the download numbers, with an average of $3.24 spent per download. iOS users spent significantly more: The 6 percent that represented iPad users spent an average of $17.41 each, and the 18 percent making up iPhone users spent $9.37.

King grossed $450 million across all of its games in Q3 2019, with $85 million, or 19 percent of that revenue coming from Candy Crush Soda Saga. Revenue from all four Candy Crush titles made up $381 million, or 85 percent of the overall Q3 figure. Candy Crush Saga alone brought in $258 million in Q3, compared to Playrix’s Homescapes with $175 million. Potential competitors in the puzzle genre should keep an eye on King’s games and especially the Saga series, as—despite their age—they continue to be the champions of their genre when it comes to revenue.