Supercell borrowed a page form the battle royale book last week when it launched a season pass in its all-time highest-grossing title, Clash of Clans. Called the Gold Pass, it has ballooned the game's coffers accordingly, driving a 2.5x increase in player spending in the first seven days following its introduction, Sensor Tower Store Intelligence data shows.
Clash of Clans players has spent close to $3.9 million per day in the title since the Gold Pass and its season of rewards were added, for a total of approximately $27 million worldwide across the App Store and Google Play in a single week. This figure is 145% greater than the amount spent during the week leading up to Supercell's debut of the pass. The game grossed an estimated $11 million in that preceding period, for an average of approximately $1.6 million per day.
The title reached the top five for iPhone revenue in 46 countries on the day the Gold Pass launched, having achieved that rank in only one the day before. In the United States, purchases of the pass, which sells for $4.99, drove the game to No. 1 on the App Store's overall top grossing chart for the first time since October 13, 2017.
Clash of Clans has grossed in excess of $5.5 billion and been downloaded more than 600 million times worldwide since January 2014.
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