The fourth post in our series of Q3 2019 Data Digest excerpts looks at the state of Photo & Video apps. Photo & Video was the fastest growing category on the App Store in terms of revenue last quarter. Top apps such as YouTube were able to use subscriptions to increase revenue by more than 100 percent year-over-year. A more detailed examination of YouTube and some other Photo & Video apps that drove this growth is below. The revenue estimates presented in this post are from Sensor Tower’s Store Intelligence platform.
Photo & Video apps grossed more than $500 million in Q3 2019, up 75 percent year-over-year. The category’s revenue has had a compound annual growth rate of 101 percent since 2016. YouTube’s revenue on the App Store grew even faster than the rest of the Photo & Video category last quarter. The app was responsible for approximately 30 percent of the category’s revenue in Q3 2019. Some smaller Photo & Video apps also reached new revenue milestones in Q3 2019.
The Photo & Video category has surpassed the Music and Lifestyle categories in recent years to become the fourth largest by revenue, behind Games, Entertainment, and Social Networking.
Top apps were not the only ones to experience huge revenue growth in recent years. Twenty-two apps exceeded $3 million in gross user spend during Q3 2019, compared to just two—YouTube and Kuaishou—in Q3 2016. Seven apps had more than $10 million in gross App Store revenue last quarter, including TikTok, VSCO, Facetune2, FaceApp, and PicsArt. YouTube and Kuaishou earned more than $50 million each.
Interested in additional Q3 2019 insights? Download a free copy of our Q3 2019 Data Digest here.
Store Intelligence users can see revenue and download estimates for the above apps in addition to historical performance metrics on the Sensor Tower platform. Our estimates include worldwide revenue for the App Store and Google Play between January 1, 2016 and September 30, 2019. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.