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U.S. Consumer Spending in the Top 10 Mobile Dating Apps Grew 53% in the Past 12 Months

The top 10 dating apps by revenue on U.S. app stores grossed $679 million since February 2018, Sensor Tower Store Intelligence estimates show.

Dating App Revenue

Led by Tinder, the top 10 mobile dating apps in the United States saw an estimated $679 million in gross consumer spending during the past year, Sensor Tower Store Intelligence data reveals. This represented an increase of 53 percent over the previous 12 month period spanning between February 10, 2017 and 2018.

Tinder Led, But Bumble Grew More

While Bumble remained a distant second to Tinder in revenue for the past 12 months, spending in the app grew quite more significantly. Tinder saw its gross revenue increase 62 percent to $367 million for the period of February 10, 2018-2019, while Bumble grew by 135 percent to $117 million. Badoo, which owns a majority share in Bumble, saw its app rank at No. 8 for U.S. revenue in the past year.

Top Five Dating App Revenue

Tinder owner Match Group had the only top five app, the eponymous Match, to see a decline in user spending over the analysis period, dropping 4 percent to approximately $45 million for the past 12 months on the U.S. app stores. Zoosk and Plenty of Fish, at No. 4 and 5, saw their user spending grow by 8 and 27 percent, respectively.

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Randy Nelson

Written by: Randy Nelson, Head of Mobile Insights

Date: February 2019