Led by Tinder, the top 10 mobile dating apps in the United States saw an estimated $679 million in gross consumer spending during the past year, Sensor Tower Store Intelligence data reveals. This represented an increase of 53 percent over the previous 12 month period spanning between February 10, 2017 and 2018.
While Bumble remained a distant second to Tinder in revenue for the past 12 months, spending in the app grew quite more significantly. Tinder saw its gross revenue increase 62 percent to $367 million for the period of February 10, 2018-2019, while Bumble grew by 135 percent to $117 million. Badoo, which owns a majority share in Bumble, saw its app rank at No. 8 for U.S. revenue in the past year.
Tinder owner Match Group had the only top five app, the eponymous Match, to see a decline in user spending over the analysis period, dropping 4 percent to approximately $45 million for the past 12 months on the U.S. app stores. Zoosk and Plenty of Fish, at No. 4 and 5, saw their user spending grow by 8 and 27 percent, respectively.